The shoot was for the March 2011 issue of Madame magazine, and it was the most fun, and most challenging to date.

Photographer: Matthew Brodie
Accessories editor: Natalie Manchot
Art Direction: Hattie Newman & Matthew Brodie
Make-up: Barbara Bräunlich
Hair: Keiichiro Hirano
Model: Hannah Hardy

I had worked on a little still-life job with the brilliant and talented 3D illustrator Hattie Newman earlier in the year and really wanted to do a project on a bigger scale and in a fashion context, so we got together and worked up some ideas to present to Madame, who have always embraced the more extravagant ideas of mine.

They chose the dress story, so we set to work designing dresses. We really wanted to create something beautiful from a material that doesn’t normally lend itself to being draped and shaped on a living being, it had to be apparent that it was paper, but not because it looked shit.
For about a week we toiled in the studio creating designs with tissue and brown paper, a real Jack and Jill, seeing what would work and what wouldn’t, a lot more didn’t work than did, paper is not a malleable material, but eventually the idea showed itself to us and we had five dresses and props that we’d make.

After another week prototyping, having a lot of fun mucking about in brown paper, we nervously began making our finals, by far the hardest and most consuming was the papercut peacock dress. 16 panels of intricate papercut seams to attach with nothing showing, all while trying to maintain the bizarre mushroom-like form….

I met with a friend Demetrios Psillos for lunch, now a well known illustrator of beautiful imagery (you can see his work weekly in the Guardian Weekend) – he was once John Galliano’s pattern cutter and print designer. I coaxed him back to the office to have a go at making a dress from A3 sheets that we were stuck on. I was confident he would do a great job, and lo-and-behold, he came up with something fantastic in just over an hour!

Then it came to shoot day, all hands to the deck, paper crazy, paper fun, everyone and their assistant mucked in, so a big thank you to them all for going the extra mile.

The best shoots are always a challenge, time and budget constraints leave you working in your own time late into the small hours and often asking others to do the same, but when you are confident that the results are going to be worth it you muscle through, because it’s always worth it, and it’s always great when a magazine such as Madame lets you indulge your creativity.

Casting Lee SS10/FP10 collection, patient people on a cold day

I recently shot a story for Madame magazine (May 09 issue) using my favourite theme: scale. The idea had been sitting on my sketchbook for a while and I finally got to shoot it.

The Ames room is an optical illusion created by a distorted/forced perspective. Objects or in this case people appear twice the size on one side as the other. The same technique was used in the Lord of The Rings films.

There are no manuals or books to tell you how to build such a room, at least none that I found, and I searched hard. So I had to go back to school and dust off my brain to work out the excrutiatingly (for me) complex trigonometry involved.

I blueprinted the room, which was also excruciating. From a very early age I wanted to be an architect, it was my dream for years until I reached my teens and found out that architects have to draw vents and RSJ’s and support columns, and then the dream was shattered. I blueprinted the room down to every nail, so the construction could run like an Ikea wardrobe.

This is the boys and me building it. I loved that nail gun.

And this is José shrinking and growing

The shoot crew

shoot crew

you can see some shots from the story in the gallery here


A director friend China Moo-Young was shooting a music video for Keith‘s new single Lullaby, and asked if I would like to come and shoot some stills.

The first half was shot in a nightclub with the wicked dancer and actress Sarah MacDonnell busting some freestyle moves, and the second half was shot in Hackney with the boys (truly nice lads, good music too) and Sarah walking/dancing down the streets.

The shots don’t do it justice but check out the video here


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